H&M Transform a Commercial Spaces with Artificial Foliage

H&M Transform a Commercial Spaces with Artificial Foliage

Client H&M, London
Project Type Commercial
Products Supplied Artificial English Garden Flower Tiles
Total Quantity 300
Gallery 4 Images

Project Overview

The project involved creating a high-impact retail display for H&M in central London, utilising artificial flower and foliage wall tiles. These tiles were arranged to form a bold floral frame around a retail poster, creating an eye-catching, maintenance-free installation. This design was both cost-effective and durable, offering a vibrant, seamless look that drew customer attention to the store. The installation showcased the versatility of artificial greenery in commercial spaces, ensuring long-lasting aesthetic appeal without the need for ongoing care.

Challenge

Enhance visual impact around a enormous retail banner to attract customers to the new collection whilst disguising the scaffolding.

Solution

Awe & Bloom provided a selection of artificial foliage flower tiles to create a vibrant and maintenance-free floral frame around the oversized banner. These tiles allowed for seamless installation, making it easy to achieve a striking design that remained durable and eye-catching. The use of artificial flowers eliminated the maintenance of live plants, ensuring consistent quality over time. The team advised on how best the artificial flower tiles could be secured to the scaffolding to ensure a quick overnight installation process.

Impact

The display became an instant focal point, effectively driving foot traffic and promoting H&M’s seasonal trends. Featuring over 300 artificial flower hedge tiles each measuring 60 x 40cm connected together to form a large frame- like design around a marketing banner. This solution not only elevated the store’s aesthetics whilst the structural building underwent repairs, but also provided a versatile and cost-effective alternative for retail displays.

Conclusion

The artificial flower tiles offer endless design possibilities, from subtle accents to bold, attention-grabbing installations. Ideal for retail, hospitality, and office environments looking to create immersive and visually stunning spaces without the hassle of maintaining live plants. Awe & Bloom's artificial foliage solutions ensure businesses can transform their spaces while keeping maintenance low and impact high, creating environments where people work, live, and dream.

Product Highlights

Featuring the artificial English Garden flower hedge tile, measuring 60 x 40cm per tile. This fresh floral tile features a Boxwood foliage backing with a mixture of hydrangea and rose flowers in summer evoking colours. Each tile is made from New PE material which is recyclable and silk/cotton flowers which are also recyclable at most local councils.