Hard Rock Cafe | Awe & Bloom | Case Study

Client	DBH Production and Hard Rock Cafe
Project Type	Commercial
Products Supplied	Artificial Red rose flower wall Artificial Peony Flower Tiles
Total Quantity	2 x walls 60 x tiles
Gallery	4 Images

Project Overview

Awe & Bloom partnered with DBH Production to create a striking display for Hard Rock Cafe’s pop-up at a UK festival. The project involved providing two large artificial red rose walls for the brand’s logo and pink/purple flower tiles to fill large guitar frames. The materials were designed for durability, outdoor suitability, and sustainability, ensuring a vibrant and reusable installation that aligned with Hard Rock Cafe’s bold branding and festival atmosphere.

Challenge

Awe & bloom were tasked with helping to create a visually captivating and branded installation at a UK festival. The installation required artificial foliage to fill large white guitar frames and a floral brand logo to be displayed on the facade of a faux building.

Solution

Awe & Bloom worked closely with DBH Production to source and deliver materials that met the client's needs. They supplied two 3m x 2.4m artificial red rose walls for the brand’s logo, ensuring vibrant impact and brand alignment. Additionally, 60 pink/purple artificial flower tiles (60x60x40cm each) were used to fill the large guitar frames. The products were selected for their durability in outdoor conditions, colour precision, and reusability, supporting the festival's dynamic atmosphere while aligning with Hard Rock Cafe’s bold, energetic aesthetic.

Awe & Bloom’s expertise ensured all materials were delivered to the client’s creative workshop, providing a smooth process from supply to installation. The artificial foliage seamlessly met the festival's demands for bold visuals while contributing to sustainable practices with products that could be reused or recycled for future events.

Impact

The resulting installation successfully enhanced the Hard Rock Cafe pop-up’s presence at the festival. The vibrant artificial foliage created an engaging, brand-immersive experience for attendees, reflecting Hard Rock Cafe's energetic and iconic style. The outdoor-ready materials ensure longevity throughout the festival, while their recyclable nature offers a sustainable solution for future events.

Conclusion

Awe & Bloom successfully provided a bespoke solution for Aston Martin's car garage by installing artificial Topiary Boxwood hedging in large metal planters. This low-maintenance alternative aligned perfectly with Aston Martin’s luxury brand aesthetic, offering a sleek and long-lasting exterior enhancement. The project delivered a stylish, no-fuss greenery solution that would retain its visual appeal for years, improving the garage’s outdoor presentation while adhering to brand guidelines. The result is a polished, on-brand look that elevates the customer experience without the challenges of live plant upkeep.

Product Highlights

This project demonstrates the versatility of Awe & Bloom’s artificial foliage for event spaces, pop-up installations, and branding. The durable, reusable materials offer an ideal solution for businesses looking to create stunning, eco-friendly displays that enhance brand visibility in both outdoor and indoor environments.